Conserving Samoa's Natural Heritage

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Social-marketing – what you need to know in 20 minutes!

SAMOA CONSERVATION SOCIETY members are invited to attend a short seminar by Steve Menzies on social-marketing.

Social marketing has been used in successful campaigns such as getting people to buckle up in their cars, reduce litter and increase recycling in some communities. The conservation world is embracing social marketing as a way to find solutions to on-going challenges. If we can identify what makes people act or react positively – then we can build solutions to encourage this behaviour. Steve will be able to tell us more and an opportunity to ask questions…such as will it work for us?

Something about Steve:

Former SPREPPIE, Steve, spent five years (2007-12) working for the UK’s National Social Marketing Centre, a world-leader in the development and promotion of evidence-based behaviour change programmes. He has now designed social marketing campaigns and training pro­grammes in more than 30 countries including China, Vietnam and Jordan. Now an independent consult­ant based in New Zealand, Steve’s clients currently include: the World Health Organisation; the World Bank; the World Meteorological Organisation; the UN Office for Disaster Risk Reduction, SPC and USAID. Steve is also a member the organizing committee for the bi-annual international social market­ing conference hosted by the University of South Florida.

Join us at the SPREP Compound from 12.00pm this Thursday 29th January, 2015. Contact your SCS Secretary for more information – or tel. 66276